To celebrate this technological breakthrough, only 888 minimal edition bottles are going to be developed making this an unmissable piece of record for collectors.

This new, lightweight bottle is often a factor of exquisite splendor; but additional importantly, it demonstrates what can be done when it comes to lightweighting glass. We will proceed applying these learnings across our assortment, using far more progressive strides as we look to the future of Scotch.”

Diageo’s experimented with sustainable packaging ahead of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the tip of your spear for glass—especially for companies wishing to offer in Europe.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be made by adopting a test-and-understand product, creating and Discovering devoid of limitation and imagining what the way forward for light-weight luxurious packaging could deliver.

World-wide Layout Director at Diageo, Jeremy Lindley who led the design undertaking, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxurious. With other groups relocating in direction of lightweight – such as eyewear and high-performance biking – we questioned no matter if luxury spirits could follow accommodate. “We took our eyesight to some workforce of pro glassmakers and in the course of a 5 year exam-and-study approach little by little discovered how to develop classy, lightweight glass.

From peaty whisky to fruity whisky, lean on our pro insights to find out the complete wide range and character of different whisky flavours.

The result can be an sector-1st that, in addition to acquiring exquisite splendor, showcases what luxury, lighter-body weight, reduce-carbon bottles of the longer term could seem like. As part of the Diageo Spirit of Progress motion strategy, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition which is directed at lowering the quantity of carbon emissions related to packaging.3 Although the technologies will not be nonetheless available to launch bottles of the pounds at scale, permanently, the knowledge Johnnie Walker has garnered is previously remaining applied to lightweighting tasks over the Diageo portfolio.

Certainly—this collectible version might be requested on the web and transported securely to your door with signature confirmation.

With less than 888 bottles produced globally, Just about every bottle is individually numbered and introduced inside a luxurious collector’s case.

Learn more about Spirit of Progress – our world-wide read more ESG programme to help produce a far more inclusive and sustainable environment.

That is a globally allocated launch constructed from unusual stocks, together with whisky from ghost distilleries that happen to be not in Procedure. A lot less than 888 bottles had been made all over the world.

Diageo has submitted filings to own its granted UK Patent No. GB2616831 B endorsed as licensable of ideal to the UKIPO patent register, and fascinated events are invited to ask for a regular royalty totally free, non-special licence from Diageo.

Said system aims to reduce the body weight of glass in Johnnie Walker packaging. This may have a immediate impact on the carbon emissions of Johnnie Walker packaging, the two concerning manufacturing and transportation. 

In whisky packaging, luxurious usually indicates weighty—Imagine thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker desires to upend that contemplating and embrace the Idea that lithe is lavish.

We've been a global leader in beverage Alcoholic beverages with an outstanding assortment of models across spirits and beer.

That endeavor fell to Diageo’s worldwide style and design director Jeremy Lindley. Strength and security have been Lindley’s priorities, but functionality needed to stick to sort. Just after Understanding the The natural way strongest condition for glass will be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff built a teardrop with sq. sides, in a nod towards the vintage Johnnie Walker silhouette.

Since the time of its founder, John Walker, people that blend its whiskies have pursued flavour and excellent previously mentioned all else.